Disappointing coming from King James. But I guess after the 'Beautiful' ad, it's hard to maintain that level of brilliance.
The copy is fine, but ultimately the length of it serves little purpose. Why have long copy? Does it help the idea along in any way?
I'll hazard a guess that you could develop far more interesting creative solutions for a product like crunch time.
Source: http://adsoftheworld.com/media/print/santam_insurance_oopsie
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